8 Critical Laws of Social Media Marketing

Properly utilizing the power of content and social media marketing can help elevate your target market and customer base in a dramatic and healthy way. Be that as it may, beginning with no preceding experience or  understanding can be difficult.

Hence, it is critical that you comprehend social media marketing basics. From augmenting quality to expanding your online audience, putting into serious practice these 8 critical laws will help build a solid foundation that will serve your clients, brand image etc.

1. The Law of Focus

A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance of success than a broad strategy that tries to be all things to all people.

2. The Law of Quality

If all you do on social media is to directly promote your products and services, people will stop listening to you. You must be adding value. Focus less on sales/conversions and more on creating valuable content and developing relationships. In time, your connections will become a powerful catalyst for word-of-mouth marketing.

3. The Law of Influence

Spend time finding the online influencers in your industry i.e the people who have quality audiences and are likely to be interested in your products, services, and business. Connect with those influencers and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put your brand in front of a huge new audience.

4. The Law of Accessibility

Don’t publish your content and then disappear. Be available to your audience. That means you need to not only consistently publish content but also participate in conversations. When your followers comment on your post, be sure to reply them as soon as you can. A simple ‘thank you for commenting’ can go a long way. If you disappear for weeks or months, your followers will either forget you or replace you or both.

5. The Law of Reciprocity

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, set out a portion of the time you spend on social media to focus on sharing and talking about content published by others.

6. The Law of Listening

To triumph with social media and content advertising and marketing, you need to talk less and listen more. Take a look at your target audience’s content and endeavor to be a part of their discussions in other to learn what is critical and important to them. This way, you would be able to create valuable and engage-able content that would eventually spark conversations.

7. The Law of Patience

Social media and content advertising success doesn’t exactly happen in a twinkle of an eye. As much as it may be possible to actually achieve that in rare cases; it is more likely and realistic to focus on long term successes and impacts.

8. The Law of Acknowledgment

You wouldn’t ignore a person who reaches out to you in person, so why ignore or disregard them online? Building connections is one of the utmost components of social media advertising and marketing success,  so always acknowledge every person who reaches out to you.