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Social Media Management: More Than Content Posting

Social Media Management: More Than Content Posting I want to address one of the biggest misconceptions about social media management – the assumption that all we do is post content. Yes, content development is a large part of management, and it need to be done well, especially for our clients who have blogs. But for […]

8 Simple Tips to Help Grow Your Small Business Online

8 Simple Tips to Help Grow Your Small Business Online When venturing into a business, you can’t continue the use of the same strategies and anticipate business growth. You have to genuinely make changes and updates as time, technologies and tendencies evolve. Digital marketers are aware of the significance of creating adjustments to take small […]

Before Setting Up On Social Media; Know This 2

PART TWO: In our previous post, we mentioned the first two things you need to know before setting up on social media (click here to read it if you haven’t). This post is a continuation.   3)    Know the Platforms to Focus on Social media is as homogenous from network to network as soft drink […]

Before Setting Up On Social Media, Know This

It is important for every business that wants to be on the lead to actively follow trends in marketing and apply them in a way that suits their market share and target audience. In this time and age, social media marketing is a trend that has not only come to stay but is evolving really […]

10 Useful payment tools for small businesses and how they work

10 Useful payment tools for small businesses and how they work When Paystack, the recurring payment company was launched in April, it was all every industry observer could talk about. But indeed, many months before Paystack, many local startups had thrown their hats into the world’s FinTech scene. These companies have allowed Nigerian businesses receive […]

5 Common Branding Misconceptions

How well you brand your products can make or break your company. Unfortunately, most people don’t understand what a brand is. There are so many misconceptions about what branding is and what it can do to  strengthen your company’s value in the minds of your target customers. Before you write it off, it’s important that […]

5 Unusual Personal Branding Tips

5 Unusual Personal Branding Tips Everyone says you absolutely need to build a personal brand. But do you, really? Here are five things to consider. CREDIT: Getty Images Everyone needs a great personal brand. Having a personal brand is awesome. Personal branding is more important than ever. You should be building your personal brand. A strong […]