How to write SEO articles
SEO means Search Engine Optimization. It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. Simply put, it is the process of making content rank better for select keywords on search engines.
A search engine is a software system that is designed to search for information on the World Wide Web. It is a program that searches for and identifies items in a database that correspond to keywords specified by the user, used especially for finding particular sites on the World Wide Web.
How does Search Work?
1. Crawling: Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
2. Indexing: Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page.
3. Serving results: When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user.
To get found on an esteemed position on SERPs (search engine result pages), there are different strategies one can put in place.
SEO may be divided into two:
• On-Page SEO: These are SEO Strategies done within a webpage
• Off-Page SEO: These Strategies are done outside a webpage
Examples of On Site SEO:
1. Create unique, accurate page titles.
• Choose a title that effectively communicates the topic of the page’s content and use Keywords used in headline. Your page titles should be unique and Google friendly with length between 40 – 74 characters (Short and informative).
2. Optimize Content
• Offer quality content. Users enjoy content that is well written and easy to follow. Create content primarily for your users, not search engines. Ideally, your page/post content should be a minimum of 300 words.
• Focus on your focus keyword. Your page title should contain your focus keyword preferably at the beginning, Your focus keyword should appear in the URL of the page.
• Optimize your use of images. Use brief, but descriptive filenames and alt text. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Images on your page should contain alt tags with the focus keyword.
• Create internal links (permalinks). As you write each blog post/article, endeavour to link back to other related posts on your blog.
3. Make your site mobile responsive
• Design your website in such a way that it adapts to its size to fit seamlessly to any phone and tablet size.
4. Improve your site structure
• Make your site easier to navigate. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. You could also put an HTML site map page on your site, and use an XML Sitemap file.
• Improve the structure of your URLs. Choose a url that will be easy for users and search engines to understand. Have URLs with words that are relevant to your site’s content and structure.
5. Make use of the “description” meta tag
• Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
• Use unique descriptions for each page.
Some Examples of Off-Page SEO:
• Search engine Submission: You can submit your blog to search engine. Eg. Use Google search Console to submit your blog or website to Google for crawling
• Social Bookmarking: Create social media accounts that link back to your site
• Back-links: You can increase your site’s reputation by creating back-links. Guest blogging is the most effective way to reach new audiences.
This is an excerpt from our latest e-book, Bloggers Manual: Adwords & Adsense. To download, click here