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The term influencer marketing is gaining more traction and popularity in today’s world. While this encourages brands to be more attentive, the popularity of the term does not really teach brands and entrepreneurs what influencer marketing is really about. There’s been a lot of misconceptions around the practice of influencer marketing and in this article, […]
Tools, as we know it, are items that can be used to achieve a set goal. We are most likely as humans, going to use a tool when we know it will help achieve a goal easily and fast. In online marketing, finding the right tool that will help achieve your marketing goals is very […]
Instagram has announced a couple of new updates for their direct messaging tool, which could give businesses another way to link users to relevant product pages in order to better facilitate transactions. Maybe. First, Instagram has announced that users will now be able to share website links in DMs, which will appear with an auto-preview in the thread. […]
8 Key Tips to Improve Your Instagram Marketing Efforts If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores – or if you want people to recognize your brand – it’s time to get an account. The social network […]
Too Many of Us Are Using LinkedIn All Wrong – Founder, LinkedIn If you use LinkedIn, you’ve undoubtedly received invitations to connect with people you’ve never met or may never meet in your life. The more you stay on the site and the more you gain prominence in your field, the more requests from strangers […]