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In What Ways can One Improve Customer Experience?

In What Ways can One Improve Customer Experience?

You may be thinking you have a great relationship with your customers, however when was the last time you asked them how they are doing? Like all relationships, taking care of your customers requires checking in with them every now and then. One of the best ways to make this a recurring part of your […]

What does the New Facebook Update Mean for Us

What does the New Facebook Update Mean for Us

A few weeks ago, Mark Z decided to do a ‘New Year, New Facebook’ update by changing the algorithm of the Facebook News Feed. The reason, he said is so people can have more meaningful conversations/experiences with people they actually care about rather than to just ‘consume content’. While this facebook update is GREAT! For […]

How to Get More Facebook Followers and Improve Engagement

How to Get More Facebook Followers and Improve Engagement

So, you’ve built a social media marketing foundation. That’s great, but let’s take things to the next level. Today, we’re going to outline some simple, effective ways to help improve your Facebook performance to get more followers, build engagement and drive traffic to your website. To begin, let’s start with goals. How to Determine Your […]

SEO: 7 Google Algorithm Updates You Need to Know About [Infographic]

SEO: 7 Google Algorithm Updates You Need to Know About [Infographic]

Earlier this year,  SEOPowerSuite explained nine of the biggest Google algorithm updates and  Miller Media Management was kind enough to share the updates you need to know in this infographic. On the list you’ll find: Panda Penguin Pirate Hummingbird Pigeon Mobile Friendly RankBrain Possum Fred This explanation gives you an insight to what Google requires and looks out […]

Interview: Peace & Joyce – Social Media Helps Achieve Digital Marketing Goals

Interview: Peace & Joyce – Social Media Helps Achieve Digital Marketing Goals

  Hey there! Our amazing co-founders Peace Itimi and Joyce Imiegha who also head our Digital marketing and Business development units respectively were interviewed by She Leads Africa, the most resourceful community for African women building successful careers and businesses. → Read the interview here In this interview, Joyce and Peace share their professional opinions […]

3 Ways to Use Social Media to Enhance Your SEO Efforts

3 Ways to Use Social Media to Enhance Your SEO Efforts

3 Ways to Use Social Media to Enhance Your SEO Efforts It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the [...]
6 Influencer Marketing Misconceptions You Should Avoid

6 Influencer Marketing Misconceptions You Should Avoid

The term influencer marketing is gaining more traction and popularity in today’s world. While this encourages brands to be more attentive, the popularity of the term does not really teach brands and  entrepreneurs what influencer marketing is really about. There’s been  a lot of misconceptions around the practice of influencer marketing and in this article, […]

The Woes of a Social Media Manager

The Woes of a Social Media Manager

“I am a social media manager” What runs through the minds of the persons I tell this to is “so all you do is Facebook and Twitter?”. Sometimes they even voice it out and ask me if it is even a job. Till date, I still have to explain to my dad that I have [...]
Influencer Marketing: The good, the bad & the ugly.

Influencer Marketing: The good, the bad & the ugly.

Influencer marketing or influence marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. This kind of marketing often targets thought leaders and popular figures that have influence over potential buyers. It is not uncommon to see musicians, [...]