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Interview: Peace & Joyce – Social Media Helps Achieve Digital Marketing Goals

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Hey there! Our amazing co-founders Peace Itimi and Joyce Imiegha who also head our Digital marketing and Business development units respectively were interviewed by She Leads Africa, the most resourceful community for African women building successful careers and businesses. → Read the interview here In this interview, Joyce and Peace […]

3 Ways to Use Social Media to Enhance Your SEO Efforts

3 Ways to Use Social Media to Enhance Your SEO Efforts It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the [...]

6 Influencer Marketing Misconceptions You Should Avoid

The term influencer marketing is gaining more traction and popularity in today’s world. While this encourages brands to be more attentive, the popularity of the term does not really teach brands and  entrepreneurs what influencer marketing is really about. There’s been  a lot of misconceptions around the practice of influencer marketing and in this article, […]

The Woes of a Social Media Manager

“I am a social media manager” What runs through the minds of the persons I tell this to is “so all you do is Facebook and Twitter?”. Sometimes they even voice it out and ask me if it is even a job. Till date, I still have to explain to my dad that I have [...]

Influencer Marketing: The good, the bad & the ugly.

Influencer marketing or influence marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. This kind of marketing often targets thought leaders and popular figures that have influence over potential buyers. It is not uncommon to see musicians, [...]

Facebook Live Audio: Here’s How to Use It

It's like a podcast -- but it's on Facebook. CREDIT: Getty Images Facebook recently launched a new feature--Facebook Live Audio. It's similar to the current version of Facebook Live, but without the video component. That means you can broadcast live without a video camera. I suspect many people will want to use it because of its simplicity. All you [...]

4 Ways Using Martech Tools Can Improve Your Marketing

Tools, as we know it, are items that can be used to achieve a set goal. We are most likely as humans, going to use a tool when we know it will help achieve a goal easily and fast. In online marketing, finding the right tool that will help achieve your marketing goals is very […]

8 Key Tips to Improve Your Instagram Marketing Efforts Pt. 2

8 Key Tips to Improve Your Instagram Marketing Efforts Continued from here 5. Create beautiful visuals Posting great content is always vital for social media marketing - it’s what prompts people to engage with your brand, and what keeps them coming back for more. On other social networks, this can mean sharing links, posting interesting [...]

Instagram New Updates: Links in DMs and New Image Sharing Options

Instagram has announced a couple of new updates for their direct messaging tool, which could give businesses another way to link users to relevant product pages in order to better facilitate transactions. Maybe. First, Instagram has announced that users will now be able to share website links in DMs, which will appear with an auto-preview in the thread. […]

8 Key Tips to Improve Your Instagram Marketing Efforts Pt. 1

8 Key Tips to Improve Your Instagram Marketing Efforts If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores – or if you want people to recognize your brand – it’s time to get an account. The social network […]