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Instagram stories launches selfie filters; see overview of the initial set

Instagram stories launches selfie filters; see overview of the initial set Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown […]

Practical Tips at Turning Your Blog into a Business

Practical Tips at Turning Your Blog into a Business In many cases, blogging starts out as a hobby or creative outlet for someone looking to have a little fun writing about a topic that interests them. But at some point, most bloggers reach a fork in the road where they have to decide whether they […]

10 Visual Marketing Statistics for 2017 [Infographic]

10 Visual Marketing Statistics for 2017 [Infographic] Visual marketing has become one of the most important aspects of digital advertising – in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won’t attract your clients’ attention the way they might have in times past. For this reason, most companies […]

Why Pinterest is dropping its Like button

Why Pinterest is dropping its Like button Pinterest is dropping its Like button after internal research found users better understand the platform without it, the company announced in a blog post. Existing Likes aren’t going away, however, as each user will get a new private board on their profile called “Your Pinterest Likes” that will […]

Using the Right Marketing Mix to Promote your Business

  Using the Right Marketing Mix to Promote your Business Marketing Mix is the set of tactics and action that a one uses to promote its brand, product or service. They are different things that make up the marketing mix and the most known are the 4Ps which are Price, Product, Promotion and Place. However […]

Facebook Rolls out New Tools to Help Small Businesses

Facebook Rolls out New Tools to Help Small Businesses While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant. Back in February, as part of their 2016 Q4 performance update, Facebook COO Sheryl Sandberg noted that while […]

15 Awesome Social Media Quotes

15 Awesome Social Media Quotes We have all heard a lot about social media marketing. It is no more a buzzword and businesses – small or large – have quickly started adopting it in very creative ways to create engagement, connection and communication with their consumers. Presenting here are 15 really excellent quotes about social […]

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017 Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers […]