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Here’s the thing most marketers and entrepreneurs usually take for granted – the Buyer’s Journey. No actually, I think the problem is a lot of them – especially the news ones and wannabes do not even realize that there is a very important concept called the buyer’s Journey and it is the process buyers go […]
Using the Right Marketing Mix to Promote your Business Marketing Mix is the set of tactics and action that a one uses to promote its brand, product or service. They are different things that make up the marketing mix and the most known are the 4Ps which are Price, Product, Promotion and Place. However […]
Facebook Rolls out New Tools to Help Small Businesses While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant. Back in February, as part of their 2016 Q4 performance update, Facebook COO Sheryl Sandberg noted that while […]
15 Awesome Social Media Quotes We have all heard a lot about social media marketing. It is no more a buzzword and businesses – small or large – have quickly started adopting it in very creative ways to create engagement, connection and communication with their consumers. Presenting here are 15 really excellent quotes about social […]
5 Emerging Content Marketing Trends You Need to Know in 2017 Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers […]
How to know which E-commerce Platform is Best for Your Online Store Using an e-commerce platform to sell products online is easy. This is why a lot of small business owners have become more confident in starting an online business. They have realized that there are tremendous potentials online if the right resources are harnessed. […]
5 Free Tools to Help Create Visual Content for Social Media Incorporating strong visual content into your social media posts helps give them the edge they need to stand out from the thousands of other posts competing for attention in your followers’ news feeds. Your audience members are much more likely to stop scrolling endlessly […]
April Fools’ Day 2017: 10 Pranks From Your Favorite Brands April Fools’ Day 2017 fell on Saturday this year, which left brands caught between wanting to roll out their hoaxes on Friday, to reach the millions captive at their work computers, or waiting for the big day itself. Here at René, we’re going to share […]
Facebook just recently launched Stories and camera effects Facebook on Tuesday began rolling out Facebook Stories, which encourages people to share photos and videos with friends that vanish after 24 hours. The new feature, borrowed from popular messaging service Snapchat, is being introduced along with a slew of new camera effects and a new way […]
Content Writing: 7 Common Mistakes You Should Avoid. Writing content for the right audience isn’t always an easy task; there is always room for improvement. I remember the first time I set out to write blog content. Oh my! It was a funny experience…and yes, it was a terrible piece. There were lots of mistakes […]
