Content Marketing Strategy
We are a content marketing agency who can help you reach your audience and get them talking about your brand online with creative, relevant and marketable content.
A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.
Content marketing strategy analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that.
Essentially a content marketing strategy looks how content marketing (not content) can be used in a strategic way as such and for and with other marketing, customer and sales strategies.
We specialise in working with businesses creating remarkable content that gets target audiences talking about their brands. Content marketing is not selling, it's engaging with your audience to attract customers, raise brand awareness & influence behaviour.
Our Capabilities
Content Strategy
Creating compelling & valuable content, both onsite & through online channels is essential to reach your target audience & influence them. Our team of creatives will work with your brand, developing content strategy built around your objectives.
Audience, Personas & Journeys
You must first have a clear understanding of your target audiences and their various journeys to build a coherent content strategy. We help build a clearer picture of your customer, personas & journey to get that understanding.
Content Production
Our creative team are passionate about creating exceptional content. We have in-house writers, designers & strategist that will work with you through the content production process, whether it's an infographic, video, interactive content item or a blog post.
SEO
SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Our in-house SEO experts will work on your website on the technical and non technical end to ensure your website can show up organically on search engine result page when people search for businesses like yours or related search terms.