In our previous post, we mentioned the first two things you need to know before setting up on social media (click here to read it if you haven’t). This post is a continuation.
3) Know the Platforms to Focus on
Social media is as homogenous from network to network as soft drink is from brand to brand. Sure, it’s all social media, but Google+ and Twitter might as well be Fanta and 7-up. Each network is unique, with its own best practices, style, and audience, thus, you have to decide in advance where you’re going to focus your attention. Choosing the wrong platforms can turn your social media campaign into a disaster, while picking the right channel can go a long way toward achieving your business goals. You’ll have to let the demographics and preferences of your target audience choose the social media networks you’ll be using for your campaign. You don’t have to be on them all—just the ones that matter to you and your audience.
Some things to consider that can help you choose not only which social networks to try but also how many to try are:
- Time – How much time can you devote to a social network?
- Resources – What personnel and skills do you have to work with? Visual social networks like Pinterest and Instagram require images and photos. Social networks like Google+ emphasize quality content. Do you have the resources to create what’s needed?
- Audience – Where do your potential customers hang out?
Another way to find out which social networks you should spend time on is to look at which networks you’ve already been finding success on.
4) Decide on Your Content Strategy
The important part of your social media marketing is the content you put out there. It must be creative, original and relevant to your target audience. The important questions when planning your contents are: How often should you post? When should you post? And What should you post? The best answer is: It depends. So much of the social media experience is about your individual audience and niche. What works for you might not work for me, and you never know until you try.
That being said, the best content strategy is one that involves mixed content. Some posts should showcase your products, but others need to address the specific needs and interests of your target audience. If you’re only posting bland messages about your latest offers and prices, people will likely tune out and avoid you in the future. To gain the trust of your audience, you must be providing value. It is also important to note that images are ideal. Research has shown that Image posts get more views, clicks, reshares, and likes than any other type of post. Marketing is about maximizing relationships. And a key to maximizing the relationship with your customers thereby creating a stable base of loyal customers is to constantly relate with them, answer their questions, thank them for shares and retweets etc.
For the best times to post there are many neat tools to show you the best time of day to post to Facebook, Twitter, and more. Lastly, using an editorial calendar can help you plan ahead and keep track of your content schedule.
5) Know Your Competitors:
Lastly, Check out the leading brands in your industry and find out what they are doing differently on social media. Taking a peek look into the social media accounts of your competitors is a great way to get new ideas on content et al. So check them out.