Skip links

Why Your Business Must be Using Social Media

1.) You get to see your target market, up close and personal . Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your […]

Building Your Personal Brand

Have you ever assessed your personal brand? Is it time for a redesign or an update to version 2.0? Here are some quick tips to keep in mind when defining “the brand called You.” Be unique and play to your strengths. What do you do better than anyone else? The unique talents and characteristics you’ve […]

10 Rules of Modern Marketing

Customers have become the central focus of modern marketing, so brands need to create digital experiences that appeal to the consumer in a personal yet persuasive way. While every brand is different, there are some universal rules to making marketing strategies convey a sense of personal fulfillment and create customer desire. outlined these 10 […]

Why You Should Invest In Video Marketing

Seeing is believing. We are compelled by those things we see over what does actually exist. Applying this understanding gives rise to the concept of video marketing. When people see something, there’s a higher chance they’d buy it. Video marketing is becoming one of the fast rising approaches in digital marketing today. It is gaining […]


The desire to think big and pursue an idea relentlessly is what differentiates an entrepreneur from an ordinary person but some persons believe that an absolute outline exists to define the mindset of an entrepreneur. Entrepreneurs span across various age groups, gender, races, experience, income levels, and education. Research specifies that often successful entrepreneurs share […]